Why Hire A Marketing Consultant?
Introduction
If you’ve never come across a marketing consultant before, or if you’re like me and need direct examples to understand the complexity of certain types of work, you might be wondering: Why hire a marketing consultant?
In this blog, I want to introduce you to three main benefits:
Making Confident Decisions Backed by Real Data
Leveraging A Personalized Strategy for Maximum Impact
And Recognizing Your Success is Closer Than You Think
Not only do these benefits highlight the core distinctions between a marketing consultant and other experts, but you’ll also come to find there’s nothing quite like our services anywhere else in our industry.
Let’s get into it!
Benefit #1 - Make Confident Decisions Backed by Real Data
Would you take medicine without knowing your diagnosis? Hopefully not. Yet every day, people accept "solutions" for problems that haven't been properly identified, often wasting time and resources.
Just like unnecessary medicine can harm your body, marketing actions taken without data can lead to wasted efforts and little to no ROI. That’s why the first course of action in any marketing strategy should be to diagnose the problem. This step allows for data-driven decision-making from the beginning, rather than assumptions that give no guarantee on improvement.
Just ask Lisa, she’s a perfect example:
Recently, we conducted a Diagnostic Call for a client, who we’ll call Lisa, an Esthetician aiming to bring in 20 new clients per month to support her new employee and ensure her expansion was profitable.
Most of her clients came from word of mouth and repeat business, which is challenging to control or grow in just a few weeks. During the call, Lisa expressed her main concern about her social media presence, believing that improved posts would help her reach her goal.
Despite dedicating all her free time to online efforts, she was only seeing about 6 new clients in a good month.
During Lisa’s Diagnostic Call, we analyzed her website data and discovered she was attracting around 600 to 900 visitors each month. This indicated that awareness wasn't the issue, as her business was receiving more than enough exposure.
However, we found that her website had a conversion rate of less than 1%. Most visitors were not taking the next step to book an appointment or reach out, which was the real problem hindering her results.
To reach her goal by simply "improving" her social media, Lisa would have needed to drive over four times her current website traffic. Given her stress and lack of time, this was an unrealistic solution that could’ve led to burnout and inconsistent results.
Instead, now backed by the right information, she could spend just a few hours optimizing her website's user experience. By increasing her conversion rate by only 4% to 5%, she could easily surpass her goal of 20 new clients per month.
The decision on what to do next was a no brainer.
Our Diagnostic Call completely transformed Lisa’s business, enabling her to optimize her time and money while avoiding burnout from ineffective solutions.
If you’re thinking about consulting a marketing expert, ask yourself: Do you have data to confirm that the solutions you’ve been pursuing are the most efficient for achieving your goals?
If the answer is no, click here to book your free Diagnostic Call today. Knowledge is power—seize this opportunity to take control!
Benefit #2 - Leverage a Personalized Strategy for Maximum Impact
How much time and money have you invested in “expert” solutions, and did they deliver the results you wanted? If you’re still reading, I’ll guess the answer is no.
Whether it’s the latest trend, a so-called “top marketing expert,” or a “guaranteed” solution, the reality is that most marketing plans fail (the actual statistic is 8 out of 10 don’t get results!). This isn’t because they’re bad ideas, but because marketing isn’t one-size-fits-all. To generate consistent revenue that meets your goals, you need a strategy tailored to your business and customers.
Here’s why and what you can do to change that statistic for you…
Red, Yellow, and Green Audiences
All businesses have 3 different types of audiences. Red, yellow, and green. You’ll hear this called many different things depending on who you’re talking to, but the premise is still the same:
You have different audiences who are at different stages of awareness in your product or service, which changes how likely they are to purchase your offer.
Your green audience consists of individuals who are most ready to buy your product. They recognize their problem, believe a solution exists, and are actively searching for where to spend their money.
This audience finds you through SEO, Google Business, referrals, and other channels. While they are the easiest to sell to, they represent the smallest segment of your market, and their size can vary significantly based on your niche, location, pricing, and more.
For instance, a dietician will have a much smaller green audience than a clothing store for teenage girls, as more teenagers are actively seeking new outfits and jewelry compared to adults over 35 looking to change their eating habits.
The issue is that many marketing strategies focus solely on the green audience. I want to highlight three major downsides of this approach, which you may have already experienced but couldn’t pinpoint the reasons for.
Focusing solely on your green audience limits your revenue potential. While this approach may work for some due to a larger target audience, your green audience is typically the smallest segment and influenced by factors like competition and seasonal buying patterns.
This reliance leaves your monthly revenue to chance. Seasonal changes, disasters, or major life events can quickly shift customer behavior, making your marketing results unpredictable and beyond your control.
Lastly, it creates stress. Relying only on your green audience keeps you in a constant state of urgency—one good month might lead to complacency, but you could soon find yourself scrambling to cover expenses. This is not a sustainable way to run a business, especially if you aspire to grow into a million-dollar company or eventually step away.
Consistently hitting your goals, predicting monthly revenue, delivering excellent service, and growing your company starts with recognizing that there are many untapped people in your target market.
This can be summed up with one question: What about the red and yellow audiences?
Your yellow audience is medium-sized, consisting of people who recognize they have a problem but face various life factors that prevent them from seeking help. They might think solutions won't work for them, are too expensive, or they could handle it themselves.
These individuals follow you on social media but don’t engage deeply with your business. You may have met them at networking events where they acknowledge the value of your work but never take the next step toward transformation.
Then there’s your red audience, who have accepted their problems as a reality—like someone ignoring frequent indigestion or self-medicating anxiety with unhealthy habits. This group tends to be the largest because human nature often leads us to ignore our issues.
However, neither your red nor yellow audience is taking action, not because they don't want to, but because you're not showing up in a way that resonates with them.
Marketing Psychology
I had a client I worked with for over two years, and we became like family. They initially approached me with a pressing problem: “We need to make money, or we won't have a business.” They proposed a one-month deadline to develop and implement a sustainable strategy, which felt unrealistic, but I liked their confidence and agreed.
We created a personalized plan for their upcoming class in just 2 weeks. Instead of overhauling their marketing, we focused on leveraging their existing resources. I realized they weren't short on ideas but lacked a key element: marketing psychology.
Meaning that like most business owners, they were primarily targeting their green audience (who were significantly small in number), neglecting the yellow and red audiences that could boost sales.
Marketing psychology is a way of marketing that focuses on guiding audiences through their awareness levels, encouraging them to recognize their problems and the necessity of solutions. It's in no way a magic solution, it’s actually the opposite, it’s science (which in my opinion is much better and more predictable).
By considering the audience's awareness levels and leveraging techniques that spoke directly to the needs of their other audiences, we were able to completely transform their immediate results.
In the remaining two weeks, we implemented a marketing plan that generated $30,000 in revenue—hitting their sales goals for the first time.
The missing element wasn’t a new strategy but optimizing an existing one with a tailored approach, turning what they thought was a failing system into a success.
How close is your transformation?
Benefit #3 - Success is Closer Than You Think
Results come faster than you think. Especially when you have a team that's working hard to get results.
Let’s use a recent client for example, we’ll call him David:
David came to me with his marketing all over the place, the tactics weren’t exactly strung together, and most of the pieces were being done inconsistently, which the results reflected.
We conducted a 2-hour training session with his VA, focusing primarily on KPIs (Key Performance Indicators), copywriting, and briefly covering social media.
I’d love to dive into a deep, heartfelt, magical transformation story, but it wasn’t that at all. The success was actually pretty easy to explain.
As with my long-time client, we adjusted HOW they were speaking to people online. Taking into consideration important audience psychology, shifting our language to speak more to their yellow and red audiences, which we’ve established is much bigger than the Green, and adding a clear CTA (Call to Action) to every single post.
The results?
After 2 weeks they saw a 76.4% increase in impressions.
In 3 Weeks, there was 115K in potential revenue that entered the pipeline, a result from a 65% increase in website traffic.
Email #1: "We had some substantial success in the past few weeks, I have almost $115K in the pipeline! We landed one account this week and should sign another by the end of the week.
Email #2: "Hello Jasmine, I took your suggestion and reviewed the website analytics. As of today, we have a 65% increase in visits to the website!! Direct was the most with 232 views and then Google with 31."
In 6 Weeks, they’d increased sales by 150%!!! Talk about a success story.
Email #3: "FYI, sales are up 150% now with two more outstanding SoW. I hope to land at least 1."
This is the power of effective implementation, training your employees to be experts, backing their skills with the right support so they can shine their light. That’s what a marketing consultant does.
Conclusion
Now, you should understand the vast majority of how a marketing consultant works with you, in your business to maximize the results seen from your marketing efforts.
We not only diagnose the root of where your marketing is falling off, but we also leverage psychology and extensive education on marketing principles to make strategies personalized to your business. Additionally, we ensure effective implementation by your team through various support options including coaching and managing.
At this point, the question isn’t IF you can see the results you’re looking for from your marketing, it’s WHEN you want to take action to start generating the consistent, predictable revenue needed to hit your short- and long-term goals.
We want to be a part of that journey. Click here to take the first step in transforming your marketing by booking a call and getting connected with one of our experts.
